Caesars Entertainment has launched its “new way to experience sports betting” through a new Caesars Sportsbook which includes a ‘multi-million dollar comprehensive marketing campaign’.

The operator’s new app is said to combine its sports betting assets under one brand anchored by an “easy-to-navigate” app that integrates mobile sports betting with Caesars’ singular loyalty programme, Caesars Rewards. 

Tom Reeg, CEO of Caesars Entertainment, noted: “We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customised offers, flexible limits, a wide range of betting lines, and an intuitive user experience. 

“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

The app operates on Liberty, the company’s owned and integrated tech stack and offers more options for wagering, lauding it as the “most dynamic sports betting app available”. It is currently live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Moreover, it will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new sportsbook by the William Hill app. 

“Caesars Sportsbook puts the bettor at the centre of everything,” commented Eric Hession, co-president of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

Additionally, Caesars Sportsbook will also be launched outside of the company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino and Resort, Prairie Meadows Casino and Racetrack, and Turtle Creek Casino, expanding the company’s presence in key gaming markets.

To bring the brand to life and educate customers Caesar is deploying a nationwide advertising campaign with actor-comedian JB Smoove and Patton Oswalt.

“Sports bettors deserve a sports betting experience that treats them like royalty,” explained Chris Holdren, co-president of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favourite sports in new ways through our unparalleled partnerships.”