Oryx takes content live with Greek operator Novibet

Oryx Gaming has strengthened its standing in Greece as it “hit the ground running” in the country’s market as the company takes its content live with Novibet

Part of the Bragg Gaming Group, the integration with Novibet comes just weeks after being awarded a supplier licence in the newly-regulated country. Following the integration, customers of Novibet now have access to titles from Oryx’s extensive offering.

Chris Looney, chief commercial officer at Bragg Gaming, said: “We have hit the ground running in the Greek market and this partnership with Novibet is significant as it takes our content live with one the country’s largest brands.

“As well as strengthening our position in Greece, this deal will also provide ample opportunity for Oryx in the future, with our partnership set to expand into other regulated markets.”

Moreover, the partnership is set to extend to allow Novibet to distribute Oryx’s content in the UK and Italy – markets the supplier has stated it expects to enter as part of its strategy of expansion in regulated markets in Europe, North America and globally.

In addition, Oryx expects to receive its UKGC licence, and also to have its first batch of games certified for the Italian market later this year.

“Oryx provides an excellent portfolio of games that we are certain will be appreciated by our players in Greece and all of our key markets,” noted Fotini Matthaiou, casino manager at Novibet. “At Novibet, our aim is to provide the most entertaining and vibrant gaming experience and Oryx is a partner that can guarantee this offering. 

“We’re thrilled to be further expanding our online casino portfolio with this deal, and we look forward to a long and fruitful partnership.”

At the end of July, CasinoBeats spoke with Niklas Mravlje, commercial product manager for content and aggregator at Oryx Gaming, about the growing popularity of tournaments and the impressive results they can generate to improve engagement and retention rates.