SBC Summit Barcelona

Next week’s SBC Summit Barcelona conference and exhibition is set to see an in-depth examination of the future direction of the online casino sector, delivered by a high-level speaker line-up that includes Fredrik Elmqvist (CEO, Yggdrasil Gaming), Christophe Dhaisne (head of customer experience, Kindred Group), Mery Blomqvist (chief marketing officer, Ellmount Group), Philip Lam (global head of gaming, Betsson), Katalin Horvath (director of product, Betwarrior), and Sven Kaltenegger (group head of affiliates, LeoVegas). 

With Barcelona open for business events and free from quarantine requirements for visitors, the 2021 edition of the global betting and igaming show will go ahead at the Fira Barcelona Montjuic on September 21-24 as scheduled.

Representatives of more than 200 operators will head to the Summit’s Casino & Gaming Zone to view the latest online casino technology and content from the sector’s most innovative and creative suppliers.

In addition to the exhibition, the Zone will have its own stage and conference agenda, which will see specialists from operators and suppliers exchange ideas about what players want from slots, the influence of other forms of online entertainment on games development, and the opportunities in emerging markets.

On September 22, the Innovation in Gaming track will feature sessions about how to develop a customer-centric zero-harm form of gaming entertainment, the art of successfully re-skinning games, what the slots industry can learn from the video games sector, the role of content aggregators, and how start-ups can succeed in an increasingly competitive market.

Speakers include Dhaisne, Lam, Horvath, Kasper Bach (head of casino & VIP, Twin), Americo Loureiro (director, Solverde), Charles Gross (founder & CEO, SlotsMillion), Ryan Byrne (commercial manager for gaming, Betsson), Helen Walton (COO , Gamevy), Rob Proctor (content specialist director, SG Digital), and Simon Hammon (CPO, Relax Gaming).

Also on September 22, Elmqvist will take part in a keynote sessions on SBC Summit Barcelona’s Main Stage, during which he will answer questions about Yggdrasil’s role as gaming’s ‘global publisher’, what that means for the next generation of games, and the company’s role in driving the trends disrupting the industry. 

The following day, the Zone stage will host the Global igaming track, with sessions examining the opportunities and strategies for success in Germany, the Netherlands, Latin America, and the US. 

The experts ready to share their insights and ideas include Blomqvist, Kaltenegger, Alberto D’Angelo (CEO, La Tinka), Silvia Hoppe (group CMO, Wunderino & Mybet), Monica Rangel (head of PT markets, 888 Holdings), Thomas Carvalhaes (regional director – Brazil and Latin America, Hero Gaming), Tsachi Maimon (CEO, Aspire Global), Robert Andersson (CEO, Acroud), and Melvin Ritsema (general manager – Asia, LatAm, Africa, New Zealand, LeoVegas). 

Rasmus Sojmark, founder and CEO of SBC, said: “The pace of change in the online casino industry can be difficult to keep up with, so bringing together many of the sector’s thought leaders to share their ideas about the next big trends was a key goal for us when planning SBC Summit Barcelona.

“We’ve delivered an exceptional speaker line-up for the Summit’s casino and gaming content, and delegates will also find plenty to interest them in the exhibition, where some of the most creative studios will be showcasing their new titles and the leading platform suppliers will be presenting the next generation of igaming technology.”

Companies exhibiting in the Casino & Gaming Zone include: Alea, Amber Studios, Amigo Gaming, BTC Play, Digitain, EGT Digital, EGT Interactive, Endorphina, Evoplay, FunFair Games, GamingTec, Groove, HXRO, iGaming Academy, Jada Gaming, Lotto Instant Win, Mascot Gaming, Omega Systems, Platipus, Quantum Metric, RevPanda, Slotegrator, Soft Gamings, Spinmatic, Synot Games, and Yggdrasil

SBC Summit Barcelona has three other zones – Sports Betting, Payments & Compliance, and Affiliate, Media & Marketing – each with their own exhibition, conference stage and agenda. There is also a Main Stage programme, which will feature keynotes, leaders panels and product launches. 

In addition to the conference and exhibition, all delegates will have access to a programme of evening networking events at venues such as Terraza Miramar, Pacha Beach Club, and Fàbrica Moritz. 

Book your pass for SBC Summit Barcelona at the event’s website, where you can also find the full agenda, speaker line-up and exhibitor list.