The San Manuel Casino has been renamed the Yaamava’ Resort & Casino at San Manuel to mark a “new era” in Southern California gaming and hospitality.
Announced by the San Manuel Band of Mission Indians and the San Manuel Entertainment Authority, the latter will continue to serve as the owners of the casino and resort while the name change allows the tribe to pursue “additional growth opportunities”.
The rebrand to Yaamava’ Resort & Casino at San Manuel includes a new visual identity and logo, inspired by the ancestral lands of the Serrano people. The Yaamava’ logo takes the form of yucca plant fronds in a woven basket pattern.
“Today marks a new chapter of rebirth and boundless potential, so we have given our property a new name—Yaamava’—the Serrano word for ‘spring,’” said San Manuel Band of Mission Indians chairman, Ken Ramirez. “We are immensely grateful to our Tribal citizens, the thousands of San Manuel team members, and millions of valued guests over the years, all of whom helped make this moment possible.”
As part of its three-phase expansion project, earlier this year the casino added additional slot machines bringing the total to more than 6,500, an additional high-limit gaming room, three retail shops and new bars and restaurants around the property.
This December, Yaamava’ Resort & Casino will open its new 17-floor hotel featuring 432 guest rooms, including 127 spacious suites, as well as a pool deck with seven private cabanas, a full-service spa, and additional culinary options. Next year, a 2,800-seat entertainment venue will debut.
“Today is an important milestone in our continued journey to debut a best-in-class destination,” said Yaamava’ Resort & Casino general manager, Peter Arceo. “Yaamava’ Resort & Casino will redefine the thrilling experiences our guests have come accustomed to and provide the highest level of service excellence in the casino and hospitality industry.”
As a result of its growth as an enterprise, by the end of 2021, the Tribe will employ more than 6,000 team members—making it a top-10 private employer in Southern California’s San Bernardino County.
