PokerGo aims to offer “unprecedented” data and information as it partners with independent provider of personalised sports data and gaming visualisation, Betegy.
Following the agreement, PokerGo will be able to provide its viewers with a visual package of on-screen data and information, enhancing the customer experience to bring the audience “more deeply into the action”.
Mori Eskandani, president of PokerGo, commented: “Poker and sports share a lot of similarities, especially as it pertains to live coverage, and poker can learn a lot by embracing some of the advancements that have been made to live sports coverage.
“PokerGo’s partnership with Betegy allows PokerGo to deliver live data in a seamless fashion, merging our existing graphics packages with compelling information. We look forward to providing an enhanced experience for our global viewing audience.”
The link-up between the two companies follows a collaboration during a recent Poker Masters tournament, in which Betegy provided real-time data visualisation to accompany line production of data-driven content generated throughout the event.
“PokerGo has quickly become one of the gaming industry’s most popular brands, and Betegy is honoured to be able to work with PokerGo on this wonderful opportunity,” said Alex Kornilov, CEO of Betegy.
“Betegy is fortunate to work with a broad range of sports and gaming organisations and contests. This new partnership with PokerGo enables us to demonstrate the powerful impact visualised data can bring to major poker events.
“Our focus is to build the bridge between raw data and the viewer, instantly bringing data to life in a way that truly engages fans and brings them more deeply into the action.”
The partnership follows recent commercial agreements signed by Betegy, including Germany’s Tipico, as well as Parimatch, Bwin, and Coingaming.io.