Gamingtec is aiming to provide “a truly personalised experience to each customer,” after partnering with ZingBrain to utilise the group’s artificial intelligence engine.
This will permit casinos and sportsbooks powered by the turnkey platform provider to leverage ZingBrain’s Zing AI tech, which makes recommendations to players based on multiple data sources, behaviours and preferences.
It is hoped that this will heighten the personalised customer experience, and, in turn, drive engagement, increase wagering activity and maximise the lifetime value of each customer.
“We go to great lengths to ensure that our operator partners have access to ground-breaking tools and features that allow them to deliver a truly personalised experience to each customer and with Zing AI they will be able to do just that,” explained Sapar Karyagdyyev, CEO at Gamingtec.
“Zing allows players to enjoy a similar user journey and content recommendation experience used by some of the most popular entertainment platforms in the world, and to be able to bring this to an online sportsbook or casino is absolutely game-changing.
“It is partnerships like this that have enabled us to emerge as a leading platform and content provider and we look forward to seeing our partners leverage the tremendous capabilities Zing AI has to offer.”
ZingAI is offered by a casino and sportsbook recommendation system, which tracks user behaviour on an operator’s site, via games played, bets placed, and overall journey.
From this, each system delivers recommendations including different bets that can be placed and games that can be played. This is displayed on specific widgets or via filtering content that is already on the site, such as odds and markets and new games, based on previous behaviours.
Vladislav Artemyev, CEO at ZingBrain, added: “This industry is pioneering and progressive in so many ways, but we believe that it still lags behind others when it comes to user experience and recommendation processes. In Zing AI we have a powerful product that addresses this.
“We are thrilled to have entered into this partnership with Gamingtec and for its operator partners to be able to take advantage of our cutting-edge products.”