Latvia beckons as Pragmatic Play strikes Enlabs live casino link-up

Pragmatic Play is to offer its entire suite of live casino products to customers of Optibet and other brands belonging to Enlabs across Latvia.

The collaboration will mark the first time an operator has rolled-out the content provider’s live casino suite across the country, with the partnership coming as Pragmatic Play looks to strengthen its presence across Baltic and Nordic regions.

This will enable customers of the Enlabs, which forms part of Entain, to gain access to products such as One Blackjack, Mega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger.

Chris Davis, CPO at Enlabs, said: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. 

“Live casino is hugely popular with our customers and these products will be an asset in our portfolio.”

This represents the latest commercial tie-up inked by Pragmatic Play regarding its live products, which it asserts continue to go “from strength to strength” across Europe and Latin America.

“We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner,” stated Marko Ilic, vice president of Belgrade operations at Pragmatic Play.

“Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued live casino products, and we expect them to go down a treat with its customers.”

Earlier this year, gaming and sports betting group Entain closed the purchase of Enlabs, alongside that of, as the firm looked to continue a push into an array of locally regulated markets.

Online gambling group Enlabs, secured via a revised SEK 3.7bn (£316m) takeover bid, permitted Entain to make its maiden entry into the Baltic states via Optibet, with strengthening its position in the Iberian Peninsula.