Pariplay lauds Dutch potential following Holland Casino integration

Push Gaming has praised “continued growth in the Netherlands” as the slot supplier formed a content partnership with JOI Gaming subsidiary

Aspire Global’s aggregator and content provider Pariplay has lauded the Dutch market’s potential to become “one of the biggest in Europe” as it teams up with Holland Casino

The distribution deal will see Pariplay supply its suite of titles to players within the newly regulated Dutch market via Holland Casino with a total of 20 slot titles instantly available to access. 

In addition to the first batch of certified Pariplay titles, Holland Casino will also carry more games developed by the provider’s in-house team going forward.

“Pariplay’s content is renowned in the industry for its high-quality production values and with this new content deal, we are continuing to offer our players the chance to experience the best that online gaming has to offer,” commented Jeroen Verkroost, digital transformation director at Holland Casino.

“With the Pariplay team’s knowledge of the Dutch market and player preferences, we are sure that both the initial 20 games and those still to come will prove to be popular, immersive choices for customers keen to play in a safe, regulated and enjoyable environment.”

Pariplay already has at least 30 games studios in its network ready to go live in the Dutch market through its Fusion aggregation platform, while it assists its Ignite studio partners to get games certified for the Netherlands, alongside the other 15+ jurisdictions.

Andrew Maclean, VP of sales at Pariplay, noted: “We firmly expect the gaming market in the Netherlands to grow to ultimately become one of the biggest in Europe. With that in mind, we are determined to play a major role in shaping the market and this deal with the prestigious Holland Casino allows us to do just that.

“We are constantly seeking to appeal to new audiences with content that is innovative, relevant and entertaining and we believe that with the initial batch of certified titles that are available to Holland Casino’s players, we will whet the appetite for what is yet to come from our product roadmap.”

The company’s Dutch integration follows on from the announcement earlier this week that saw the developer secure a partnership with platform provider Virtualsoft, cementing its position within the Latin American region.