International Game Technology has expanded its US sports betting footprint in Arizona, after signing a multi-year agreement with Cliff Castle Casino in Camp Verde.
This will see the IGT PlaySports technology and trading advisory services power the property’s retail sportsbook, enabling casino guests to place pre-match and in-game wagers over the counter or at the venue’s self-service PlaySports kiosks.
“We believe adding sports betting to Cliff Castle Casino’s existing entertainment offering will enable us to attract new patrons, extend and enhance our guests’ visits and help us stay competitive in Arizona’s rapidly growing sports betting market,” noted Aaron Moss, Cliff Castle Casino general manager.
“Cliff Castle Casino looks forward to introducing our guests and local sports fans to the excitement and quality of an IGT-powered sportsbook.”
Earlier this month, IGT raised its guidance for the full-year, after praising a “significant improvement” in key financial and performance metrics across core business segments through the third quarter.
Group-wide revenue during the period increased 21 per cent to $984m (2020: $816m), with the firm’s global lottery division taking the lion’s share with $652m, a 14 per cent uptick from $570m year-on-year. IGT says that this is due to sustained momentum driving global same-store sales growth up nine per cent.
Global gaming revenue increased 34 per cent to $289m from 2020’s $216m, with IGT’s digital and betting segment, established in September and comprising the firm’s igaming and sports betting activities, rising 37 per cent to $43m (2020: $31m) due to “double-digit growth across activities”.
“Cliff Castle Casino can be confident in the reliability and scalability of IGT PlaySports technology, and in the abilities of our skilled trading advisory services team to help them maximise the opportunity.” Joe Asher, IGT president of sports betting, said of the group’s latest deal.
“Arizona is an exciting sports betting market and we’re pleased to see IGT’s long-time customer, Cliff Castle Casino, be a part of this growth opportunity.”