Caesars secures alliances with MSG & New York sports franchises


Caesars Entertainment, through the group’s sportsbook division, has entered a multi-year marketing partnership with Madison Square Garden Entertainment.

This designates the firm as the official sports betting partner of the New York Knicks, New York Rangers, Madison Square Garden Arena and MSG Networks.

Furthermore, the agreement will also give the operator access to digital media exposure across MSG Sports’ and MSG Entertainment’s platforms, as well as hospitality experiences at the arena that will be available to Caesars Rewards program customers.

Caesars Sportsbook will also have a branded, premium hospitality space inside Madison Square Garden that will be open for all Knicks and Rangers games, as well as additional select events. 

Caesars Rewards members, including customers that sign up for the Caesars Sportsbook mobile app, will have an opportunity to access the space, which will undergo a full refurbishment leading into the 2022-23 Knicks and Rangers seasons. 

Once complete, the space will be highlighted with the company’s branding and feature unique programming, including special guest appearances, giveaways, and enhanced activations.

“We’re thrilled to welcome Caesars Sportsbook – a renowned brand in the sports betting industry – to the MSG Sports and MSG Entertainment families,” said Ron Skotarczak, executive vice president of marketing partnerships at MSG Entertainment.

“Caesars Sportsbook is a key player in the growing world of sports betting – and we look forward to utilising this partnership to further strengthen our brands’ connection with Caesars customers, while also providing the company with significant exposure across our unrivaled set of assets.”

Earlier this month, Caesars said that it’s eyeing a further US sports wagering uptick by the end of the year and into 2022, as the US casino and entertainment operator posted a $233m (2020: $926m) net loss through the year’s third quarter.

The quarter also saw the casino operator record net revenue of £2.7bn, contrasted to $1.4bn during the past year. Las Vegas properties’ revenue close at $1bn, with its regional performance and digital division increasing to $1.54bn (2020: 1.05bn) and $96m (2020: $39m), respectively.