The licensing nod, praised as a “significant milestone,” will enable the firm to enter “one of the world’s most mature igaming markets” as it looks to substantially increase its global reach.
The supplier license, awarded by the UKGC, will enable Bragg’s Oryx entity to provide its content to a range of operators, with an initial batch of slots having initially been certified for the region.
This includes games developed by the firm’s in-house studio and exclusive titles from Gamomat, with these games expected to begin rolling out with operator partners before the end of the year.
Chris Looney, chief commercial officer of Bragg Gaming Group, said: “The UK online gambling market is unmatched in terms of size and maturity and the world’s leading operators all have a presence in the jurisdiction.
“Receiving a UK supplier license offers significant growth opportunities for Bragg as we bring first-class igaming entertainment to UK players together with local operator partners.
“This license and our pending entry into the UK market before the end of the year will help to accelerate our international growth trajectory, and offers another proof point of the success we continue to achieve with the execution of our global market expansion initiatives.”
Bragg adds that the licence represents on “important step” in its ongoing expansion strategy, as it looks to continue growing its market share in regulated jurisdictions and secure entry into new jurisdictions.
The company expects its global market expansion initiatives will increase its TAM six-fold in 2022 to more than $18bn, of which the UK market will account for just under one third.