Aggregator and content provider Pariplay has expanded its European presence as it signs a content agreement with Kaizen Gaming.
Already in effect, Pariplay’s suite of in-house casino games, produced by its newly branded Wizard Games development team, has gone live in Greece through Stoiximan, Kaizen’s flagship brand in Greece.
“Pariplay is a company that is never content to stand still and this agreement sees us make great strides in markets that are of great importance,” said Andrew Maclean, VP of sales at Pariplay. “Kaizen Group is an operator that has great geographical reach within the markets that we are targeting right now.
“This is a deal that is a great fit for both parties and we look forward to presenting Kaizen’s players, wherever they are in the world, with a wide range of in-house and aggregated content through our renowned Fusion platform.”
In addition to the above mentioned, the deal will see titles from Wizard Games rolled out into the key regulated markets of Portugal and Germany through Kaizen’s Betano online betting brand, which recently launched in Brazil.
Moreover, the partnership will see Kaizen’s operator brands around the globe gain access to Pariplay’s Fusion aggregation platform, featuring thousands of titles from the industry’s games developers and a suite of back-office conversion and retention tools.
Dimokratis Papadimos, RNG casino manager at Kaizen Gaming, added: “We are always looking for new ways to provide the best possible online gaming experience to our customers across every market.
“We have already received very positive feedback after taking Pariplay content live in Greece and we are excited that our customers in Romania, Portugal, Germany, and Brazil will experience all the latest additions that lie in wait.”
The new operator agreement is expected to fuel further growth for Pariplay, following on from a number of important new partnerships formed in recent months, such as its integration of End 2 End.
Earlier this month, CasinoBeats spoke to Joey Hurtado, managing director at Wizard Games, about how sitting on the operator side of the table will help him to hone the studio’s value propositions and its vision for the future.