New York, Maryland and North Carolina, stand poised to break into the top ten highest performing US sports betting markets next year, predicts the BonusFinder Bonus Index.

The combined effects of large populations, liberal licensing and high bonuses could see more established regions, such as Arizona, Indiana and Colorado, which have set recent revenue records, lose their grip on a top ten status.

However, the company adds that New Jersey, Pennsylvania, and Michigan, three of the first states to regulate both online sports betting and igaming, will retain their top places in the Bonus Index through 2022.

This, it says, is due to large player volumes, openness to multiple licenses, high bonuses and permitting both online betting and casino games, which could continue to deliver year-on-year growth.

It is further north that could deliver the headlines as we head into 2022, adds BonusFinder, with Ontario predicted to become the most attractive igaming market in North America for both players and brands.

A combination of a 15 million population, strong volume of sportsbook and casino players, and estimated over 70 brands looking to acquire a licence, could mean that, once regulated, the region will become North America’s most important online casino and sports betting market. 

Fintan Costello, managing director of BonusFinder, explained: “While the larger established US states will continue to play a crucial role in stateside growth in 2022, our Index shows that newly regulating markets such as New York and Maryland will outmuscle many others due to their large player volume potential and highly competitive markets and bonuses which many simply don’t have right now. 

“They will be the benchmark for other emerging and existing states, but nothing will compare to Ontario, which is going to explode when regulated early next year. 

“It’s already a booming market pre-regulation but we fully expect it to significantly outperform any US state by some distance and for brands to race to the border to secure a significant piece of the action.”