Aspire Global has struck an agreement that will see the firm gain a 25 per cent stake in bingo supplier End 2 End for $1.75m with an option to acquire all remaining shares in three or five-years time.

The agreement provides the company with access to omni channel technology and a proprietary offering in what Aspire lauds as “one of the biggest verticals in the igaming industry”.

The transaction follows the firm stating that the additional resources gained from its $75.9m B2C divestment to Esports Technologies would allow it to “further develop and enhance our B2B offering as well as the opportunity to explore new M&A activities”.

Tsachi Maimon, CEO of Aspire Global, noted: “This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the igaming industry. It is also an important part of achieving our goal of becoming the world’s leading igaming supplier.”

End 2 End, based in Buenos Aires and Miami, boasts a proprietary bingo product that is certified in markets such as the UK and Colombia. 

Approximately ten operators are live with the firm’s bingo solution, including Colombian online sports betting and casino operator Betplay, as well as Highrollers in Alabama, USA.

Aspire, which says that the deal opens up access to new markets and customers, will utilise the bingo solution through its Pariplay subsidiary and aggregation platform.

Alejandro Revich, CEO of End 2 End, said: “We are happy to add our technology and expertise to a giant in this industry. End 2 End will have the opportunity to reach new customers and markets, hand in hand with Aspire Global. No doubt it’s a perfect match for us, and I hope this deal will take our company to the next level.”