GAN enhances igaming provisions with Silverback Gaming transaction

GAN has announced the acquisition of online casino games developer Silverback Gaming on undisclosed terms, with the transaction lauded as an “invaluable long-term asset” in driving exclusive provisions in the US.

The purchase of the Bulgaria and UK-based studio provides GAN with the exclusive global rights to all current and future Silverback online games, which it expects to include 50 slot games during the next three years.

Silverback’s igaming portfolio is expected to launch as part of the GAN content suite during the first half of 2022, when it will become the latest suite to bolster the firm’s ‘SuperRGS’ offering which debuted last month in the US. 

The acquisition comes as part of a strategy to increase the group’s overall ‘take rate’ on existing B2B gross operator revenue derived from igaming, as well as growing its share from B2C operators in the US who are not already platform clients.

Silverback currently possesses online slot games such as Aztec Luck and Mystery Stacks, currently distributed across European regulated markets to more than 100 B2C operators. 

Dermot Smurfit, president & CEO of GAN, commented: “We are delighted to bring Silverback’s innovative slot content into GAN’s fast-growing portfolio of online slot games. 

“Silverback has built its reputation in this industry as a leading slot design innovator and we welcome the team’s talent, including slot mathematicians and software engineers, which will be an invaluable long-term asset as we build upon our strategy of expanding our exclusive online slot games for distribution in the US. 

“We are very pleased with the progress surrounding our SuperRGS strategy and today’s announcement is the next exciting step in that strategic initiative.”

The latest announcement follows a pair of exclusive distribution deals rolled-out by GAN earlier in the year, as the company set its sights on strengthening its online gaming content provisions.

This first saw the firm obtain the exclusive online rights to all current and future Ainsworth Game Technology online titles for an undisclosed amount, before linking-up with Incredible Technologies to gain the online rights to the group’s current and future online games.