GAN has linked-up with Incredible Technologies to obtain the exclusive online rights to the group’s current and future online games, which will grow to over 110 games during the term of the contract.
The Illinois-based designer and manufacturer of electronic gaming machines boasts games, such as Crazy Money and Money Rain, which are present on retail casino gaming floors across US and have been available online in New Jersey since 2014 and 2016, respectively.
Lauded as GAN’s “second major agreement for exclusive content,” the agreement adds further depth to the group’s content acquisition strategy, with online licensing fees immediately being derived from the existing Garden State operations.
The group also confirmed that the deal means that its combined exclusive online slot partners content represented approximately seven per cent of all slots sold in the US during 2020.
“We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intrastate markets of America,” explained Jeff Berman, chief commercial officer of GAN.
“Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail US slot games.
“Few content providers in the US market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies.
“The popularity of IT’s slot games, including the player-favourite ultra rush themes, will be a critical addition to our portfolio as we commit ourselves to become a leading provider of exclusive online content.”
Incredible Technologies, which will now distribute its entire online games library through GAN in the US, asserts that the deal enables the firm to focus on increasing its online portfolio rapidly.
Daymon Ruttenberg, SVP of gaming of Incredible Technologies, added: “Our partnership with a proven and premier partner like GAN advances the online US distribution of our leading portfolio of gaming content.
“Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities.
“We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the US igaming market as it continues to grow.”