Caesars has grown its US sports betting footprint into Maryland, after the group’s Horseshoe Casino Baltimore debuted a retail venue that is lauded as a “critical element” of its transformation.
The official unveiling of the Caesars sportsbook was hosted by Maryland Governor Larry Hogan, Baltimore Mayor Brandon Scott, former Ravens players Torrey Smith and Adalius Thomas, and ex-Dunbar High School and NBA star Muggsy Bogues.
“Today marks the culmination of more than a year of effort to get sports betting up and running here in the State of Maryland,” Hogan said.
“In addition to allowing Marylanders to bet on the NFL, March Madness, and more, sports betting will also help to keep more dollars in-state and will provide another critical revenue source for public education without raising taxes on families and small businesses.”
In addition to placing wagers at the sportsbook’s main ticket counter on the casino’s first level, patrons will also be able to utilise the 14 self-service betting kiosks located throughout the gaming establishment.
The entity is also integrated to the Caesars Rewards loyalty program, which sees bettors earn tier and reward credits that can be used to unlock experiences within the group’s portfolio of properties and partnerships.
“We are pleased to introduce the industry’s leading sports wagering brand to Baltimore and Maryland,” commented Randy Conroy, Horseshoe Baltimore senior vice president and general manager.
“Caesars Sportsbook offers the best sports wagering experience in markets across America, and now Marylanders will have the opportunity to enjoy all of its many benefits exclusively at Horseshoe Baltimore.
“As with any type of wager made at Horseshoe Baltimore, bets placed at Caesars sportsbook count toward unique perks in our Caesars Rewards player loyalty program.”
The comes after MGM Resorts took legalised sports betting live in Maryland last week, with the state’s first ceremonial bet in the BetMGM branded sportsbook and lounge at its MGM National Harbor property placed by Hogan.