GNOG extends OtherLevels deal and signs Leander agreement

GNOG has extended its existing partnership with OtherLevels for an additional two years, along with signing with Leander.

Golden Nugget Online Gaming has extended its existing partnership with cross-channel marketing and engagement specialist OtherLevels for an additional two years, along with signing a casino content agreement with Leander.  

Under the former, Golden Nugget and OtherLevels will expand into the state of West Virginia and continue to deliver personalised messaging to activate players on the operator’s igaming platforms and digital sportsbooks.

“Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations launch in Pennsylvania, West Virginia, and other new states in the US market,” explained Brendan O’Kane, CEO of OtherLevels.

“Over the next two years, we will leverage our cross-channel messaging and optimised content delivery capabilities to ensure that personalised, relevant content is reaching the right players on the right channel at precisely the right time.”

OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget since 2015, enabling the operator to drive its igaming player activity both in and out of session, including during its latest statewide deployment in Michigan.

The engagement specialist has also helped the operator optimise its approach to player engagement by supplying players with personalised content based on previous gaming behaviours, preferences, and other parameters. 

Samir Banerjee, GNOG’s director of marketing, added: “Our continued partnership with OtherLevels demonstrates the commitment of to always provide our online casino patrons with a personalised messaging experience that is best-in-class.”

Alongside this, GNOG also linked-up with Leander in a content agreement which will see the North American gaming operator take seven of latter’s slots on an exclusive basis until the end of 2023. 

The digital slot titles available will include Viking Raid Zone, Cash Up, Silk Road Riches, Star Stacks, Fortune Fireworks, Patrick’s Jackpot and Diamond Blast Zone.  

“The huge importance of this deal is that it gives Leander games prominence with one of the leading operators in the US online gaming space,” noted Steven Matsell, CEO at Leander Games. “Golden Nugget is among the top-tier of digital casino operators in the US.  

“We are delighted to be associated with such a marquee brand and organization and we look forward to offering this selection of games to players across North America.” 

Echoing the words of Matsell, GNOG’s president, Thomas Winter, stated: “We look forward to expanding our digital slot offering with these new exclusive titles and are honoured to be introducing Leander’s games to US players. With this agreement, we will further enhance both the variety and exclusivity of our market leading content portfolio, a key part of GNOG differentiation strategy.”