Lead generation company Blexr has strengthened its operations through the addition of two personnel to its management team. 

Optimove has confirmed the appointment of Peter Miles as director of sales, in a move that it states will play “a major role” in its ongoing global expansion efforts.

The CRM marketing group states that its latest appointment furthers its strategic investment in expanding its customer base as a key growth engine for the business.  

“We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new igaming and ilottery markets,” said Motti Colman, senior director of sales at Optimove

“Peter is a key addition to the team. His experience, knowledge, and insight into the igaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of tier one and state lottery operators. 

“As this and previous appointments suggest, we are determined to keep Optimove one step ahead of the curve and continue to provide both prospects and clients with the best offering and service possible.”   

During his 18-year igaming career, Miles is lauded as being responsible for developing and implementing the global business strategy of OpenBet and most recently SG Digital. 

Through his roles as commercial director and subsequently VP of business development, he focused on driving sales across sports betting and gaming operators such as William Hill, Betfair, PMU, Coral, and Sportsbet. 

In addition, he led the international growth into the digital sector of World Lottery Association operators, such as Danske Spil, Nederlandse Loterij, Loto Quebec, and BCLC.       

“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts,” Miles commented. “I would like to thank SG Digital, I thoroughly enjoyed my time there, and

 I am very much looking forward to my next challenge at Optimove. Having been at the forefront of the growth of the iGaming industry, Optimove is a company that I’ve always highly regarded, with its next-generation AI technology, enabling leading operators

 to personalize and orchestrate customer journeys at scale. I look forward to the challenge of developing deeper partnerships with Operators, to improve CRM Marketing practices and player experiences.”