GAN has heaped praise on “an incredible opportunity” to scale its portfolio in the US, after linking-up with Relax Gaming to distribute content from its recently acquired Silverback Gaming studio.
The Bulgarian studio plans on doubling its headcount by 2023 as it aims to produce 50 mobile-first online slot games in the next three years, adding to the supplier’s portfolio which includes titles such as Aztec Luck and Mystery Stacks.
Relax now offers its partners more than 3,000 online casino games, featuring slots from its in-house studios alongside a collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Simon Hammon, CPO of Relax Gaming, explained: “Relax Gaming is delighted to continue its partnership with both Silverback and now GAN as part of its continued drive to work with innovative and promising studios under our Silver Bullet program.
“Silverback has delivered popular content that shows true potential and we are excited about the continuation of this successful partnership and Silverback Gaming’s packed roadmap.”
This distribution agreement comes after GAN purchased the online casino games developer in December 2021, which sees the group receive exclusive rights to all current and future Silverback titles.
The acquisition came as part of a strategy to increase the group’s overall ‘take rate’ on existing B2B gross operator revenue derived from igaming, as well as growing its share from B2C operators in the US who are not already platform clients.
Raph Di Guisto, SVP of Silverback Gaming at GAN, added: “Our partnership with a premier B2B partner like GAN and the ability to leverage their proven technological platform and distribution network presents an incredible opportunity to scale our portfolio into the US market.
“In addition, marrying our resources and teams of engineers will expedite our ability to bring new and exciting games to players over the coming years.
“We are very pleased to continue our relationship with Relax Gaming to ensure the best scope of distribution for our existing and upcoming content”