PlayOJO’s Spanish language version, PlayUZU, has launched a dedicated live television show, signalling its commitment to the country’s online casino market.
Powered by SkillOnNet, PlayUZU nights will be hosted by Alvaro Márquez and Patricia Sánchez and is said to be used as a platform for educating viewers and players on the importance of responsible gambling, highlighting steps to ensure players remain in control whilst playing.
Moreover, the hosts will guide viewers through the site and its product offerings, as well as teaching players how slots work, along with how to play blackjack and roulette.
Helena Rico, manager of PlayUZU in Spain, said: “Spain is a market with great potential and where we have already enjoyed early success with PlayUZU. The idea behind PlayUZU nights is to drive awareness of and engagement with the brand to new highs while also reinforcing responsible gambling messaging.
“The show is incredibly interactive and allows players to learn more about the games we stock in our lobby and now slots actually work. That they can do this while also playing alongside the presenters is a great way of allowing them to connect with our brand on a deeper level.
“PlayUZU Nights also reinforces our commitment to the Spanish casino market and to delivering a fun and fair experience to our players at all times.”
PlayUZU Nights is broadcast live every Friday, Saturday and Sunday on Atresmedia channels Neox and Antena 3. The show is broken down into several sections with two dedicated to demonstrating various Evolution Gaming live roulette titles. Another section sees the presenters highlight two different slots. A smaller section is also given to blackjack.
The operator also noted that it is using the television show to “drive brand awareness among players in Spain”.