Betsoft Gaming has enhanced its product offering with the launch of its first in-game promotional tool, Take the Prize.

The newly introduced mechanism will offer a “random fortune wheel with cash prizes or bonuses in the qualifying games throughout any promotion” which is delivered without disrupting gameplay or return to player.

Available for any title in Betsoft Gaming’s portfolio, Take the Prize enables players to trigger prize winning spins at any point during a game.

Renata Banyar, Chief Marketing Officer at Betsoft Gaming, said: “Changing the way we play was the driving force behind Take the Prize. We wanted to increase the connection players have with us, boost game performance and give bigger wins. 

“Not only is this great news for our players but, simultaneously, our clients are fully supported in their efforts to enhance player engagement and retention. Take the Prize – it really is what everyone’s been waiting for.”

Designed as part of Drive – the content provider’s ‘toolbox’ of products – Betsoft Gaming believes that Take the Prize will significantly add to the overall player experience.

The customisable tool will also offer a range of in-game experiences with real-time notifications, instant rewards and “a highly inventive UI for the ultimate user experience”.