The Betting and Gaming Council has disclosed that independent not-for-profit national self-exclusion Gamstop is to commence a ‘Single Customer View’ trial, which is tasked with ensuring that those identified as at risk of harm are protected across all regulated companies.
The scheme will look to prevent customers who have exhibited signs of severe problem gambling, or as being at a high risk, from moving to another operator without appropriate interventions being undertaken.
This could mean that additional safeguards could be put in place for certain customers, whereas others may be prevented from betting entirely with other operators.
“I am delighted with the commitment from BGC members and the significant financial investment they are undertaking to get on with delivering this scheme quickly,” stated Wes Himes, executive director for standards and innovation for the BGC.
“Whilst many companies put forward proposals for this system, it was clear that Gamstop stood out from the rest. They are uniquely placed as they currently operate the online gambling self-exclusion scheme which has helped more than two hundred and fifty thousand people over the last five years.
“We are committed to ensuring the trial scheme which focuses on those most at risk is proportionate and effective. We are getting on with the work of change and once again, demonstrating that despite the challenges and complexities, when it comes to safer gambling, technology is our friend.”
Due to data sharing concerns raised by the Information Commissioner’s Office, this trial has been delayed for nearly two years.
However, it is asserted that “we are moving at pace to ensure that we are in a position to test the system by the end of March this year”.
BGC members are investing over a million pounds in this trial alone, with an ambition of allowing fast, proactive intervention to prevent incidents of problem gambling across all online regulated betting and gaming operators.
The trial scheme will be governed by a strict code of conduct and controls around how operators should engage with these customers and how this information can be used.