Michigan

A “milestone achievement” has been announced by Greentube, with the Novomatic interactive division expanding its footprint across US gaming further still following receipt of a licence within Michigan.

The new supplier licence marks Greentube’s second in the US after making its entry in New Jersey last year. Greentube is now set to partner with operators in the Great Lake State, where online gambling has been operational since January 2021. 

Under the terms of the agreement, games from Greentube’s portfolio, including Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens and Diamond Cash: Oasis Riches, as well as other titles developed specifically for US players, will imminently be available in the market.

Greentube says that the US “will be an important focus” over the coming year, with the supplier also preparing future launches in Pennsylvania and Connecticut.

“Gaining our second US licence is a milestone achievement for us and expanding into Michigan is an important step in our growth strategy in North America,” Michael Bauer, CFO/CGO at Greentube, said of the group’s latest entry.

“The US market is one with huge potential and one that we will greatly focus on to position ourselves as a leading provider of online casino content that will appeal to local players. 

“We look forward to partnering with operators in Michigan and to introduce our first-class content portfolio to a new audience.”

Last month, it was reported that Michigan’s sportsbooks and online casinos ended 2021 in record breaking mood, with the latter surpassing $120m in revenue and sports betting entities generating more than $500m in wagers.

The state’s igaming performance sees Michigan become just the third to break the $1bn barrier in annual revenue, and the first to do so within its maiden year.

December’s $121.8m in revenue exceeded the previous high of $109.7m from October, with the win yielding $31.2m in state and local taxes.