PressEnter Group has lauded the appointment of Hampus Eriksson as its chief product officer as adding more “firepower” to its senior management team. 

As part of his new role, Eriksson will be tasked with accelerating the operator’s expansion plans, including its and Rapid Casino brands, for both new markets and verticals, including its first push into the sports betting sector, scheduled for later this year. 

“PressEnter Group has been on an incredible journey over the past few years and I am thrilled to be joining at such an exciting time for the business,” Eriksson explained.

“One of the greatest attractions to joining PressEnter was its culture and the incredible team that has been built. This is a team that is passionate and dedicated, and together I believe we can achieve great things, especially when it comes to the products and experiences offered to players.”

Eriksson has held senior roles at both operators and suppliers including ComeOn Group, NetEnt, Evoke Gaming. He recently co-founded a consulting company in Sweden, Reel Rush, but is now joining the operator’s C-suite.

Lahcene Merzough, chief executive officer at PressEnter Group, commented: “In Hampus we have one of the most experienced and talented product leaders and he is absolutely the right candidate to drive forward with our ambitious plans to enter new markets and expand into sports betting.

“We are determined to become a true market leader and understand the importance of having a compelling product in order to achieve this. Hampus will help us to reach the next level and deliver a player experience like no other.”