Start-up technology provider Gift & Go has teamed up with Playtech in an agreement that sees the latter merge onto the company’s new platform.

Under the terms of the integration onto Gift & Go’s software, Playtech will be able to simplify its solution for gifting and rewarding its customers. 

Joe Hall, co-founder of Gift & Go, said: “We’re excited to offer our best-in-class software to Playtech, supplying the gifting and rewards technology that will help Playtech deliver exceptional service to their customers, who are some of the world’s biggest brands.

“We’re thrilled the team at Playtech recognises our commitment to outstanding technology, and we’re looking forward to working with them on their incentive marketing plans.”

“The technology and service offered by Gift & Go has been hugely successful in cutting down operational and logistical difficulties for our marketing teams,” added Trevor Westacott, VP marketing at Playtech.

“We look forward to working with the team at Gift & Go to offer the best solution in customer retention and rewards.”

Gift & Go integrates with Amazon Business’ catalogue to give Playtech a choice in the gifts and rewards they can offer to customers as part of the firm’s incentive marketing campaigns.

This partnership follows on from its link-up with Leap Gaming earlier in the week, which saw the gambling technology provider supply its virtual sports and casino content. 

Lauded as “another significant milestone” in Leap’s incrementing roadmap, the collaboration between the two entities will allow the company to increase its footprint in various regulated markets.