Playson ties up bet365 deal to strengthen Italian offering


Playson, the casino games and software developer, has “significantly strengthened” bet365 offerings via a content distribution agreement. 

The partnership between the two will provide Italy-based bet365 players with access to numerous igaming titles, including Wolf Power: Hold and Win, Legend of Cleopatra Megaways, and Rise of Egypt Deluxe. 

“We are thrilled to partner with bet365, an established industry-leader that needs no introduction,” explained Blanka Homor, sales director at Playson.

“Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”

Playson has stated that its latest agreement demonstrates the “quality and appeal” of the developer’s range of games in the Italian regulated market. 

The supplier’s suite of titles has continued to strengthen in recent weeks, with a new UI designed to facilitate single-handed gameplay in portrait mode, ideal for those in search of entertainment on the move.

The solidifying of its Italian presence follows on from the game supplier’s Switzerland debut as it linked with Swiss Casinos earlier this month in a content integration partnership. 

Renowned as “one of the biggest online operators” within the country’s regulated market, Swiss Casinos’ deal with Playson is said to enable the company to attract a wider range of slot fans via the supplier’s igaming offerings.

Moreover, at the tail end of January, Playson marked its Swiss intention by completing an International Standard Organization audit.