On Air bolsters UK presence via Betway and 32Red link-up

Pragmatic Play has inked an agreement with Admiral Casino in a partnership that will enhance the former’s presence within the UK. 

On Air Entertainment has secured deals with two UK-based online casino operators to expand its reach within the country’s regulated market. 

The partnerships, that include Betway and 32Red, will allow both companies to deliver the player-focused game to their UK players’ devices by gaining instant access to OnAir’s premiere blackjack offering.

Furthermore, the latest move will see OnAir roll out its content to Betway’s UK-facing casino, providing a range of dedicated tables and tapping into market reach. This comes after the company previously partnered with Betway to provide its live casino product in other markets.

Anthony Werkman, CEO of Betway, commented: “On Air has been a fantastic provider of live casino in our other market, so it’s great that we’re able to extend that offering to UK customers through our latest agreement with them.

“The online casino experience is important for our customers who will be able to enjoy our new premium content.”

Moreover, the live casino studio has set about strengthening its UK presence even further by establishing the partnership with 32Red, which is part of Kindred Group.

Coming within a few of weeks of OnAir announcing its expansion into the UK regulated market, since first bringing its debut blackjack release to the table in November 2021, the company has enhanced the offering by taking a total of four contrasting environments live, each showcasing a “distinctive” style.

“We are delighted to be able to offer our players the refreshingly new live casino product from OnAir Entertainment via the Microgaming platform,” added Adam Newnham, Commercial Operations Manager at 32Red.

“We are extremely excited by OnAir’s new live product and we look forward to growing our portfolio of live games with them over the coming months.”

As the studio expands and enhances its live dealer suite over the coming months, Betway and 32Red will also have the opportunity to plug in to many more live casino experiences, including its debut roulette game due out February 24.