Paysafe has expanded its presence across US igaming and online sports betting via the first steps in a multi-stage partnership with casino and entertainment firm Bally’s.
Through an integration with Paysafe’s payment gateway, the former will permit players within state lines to deposit funds with the brand using their credit or debit card.
Simultaneously, the Garden State’s BallyCasino real-money igaming entity will plug into the Paysafe payment gateway to enable those at the Bally’s Atlantic City Casino Resort, or elsewhere in the region, to quickly and securely fund their account.
“The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership,” stated Zak Cutler, CEO of North America igaming at Paysafe.
“In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and icasino brands, as we extend the partnership into other states over the longer term.”
Furthermore, Paysafe adds that both integrations are shortly expected to be upgraded to allow access to the igaming payments provider’s suite of alternative payment methods. These include the Skrill USA digital wallet and Paysafecash and paysafecard eCash solutions for players who prefer wagering online with cash.
Under stage two of the collaboration between the pair, Paysafe will integrate with numerous Bally Bet online sportsbooks, which are expected to go live in the coming months.
Adi Dhandhania, COO of North America for Bally’s Interactive, commented: “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”