Relax Gaming has inked a deal with Lottoland in an agreement that will see the igaming aggregator and supplier launch its catalogue of titles with the latter.
As part of the agreement, Lottoland players, said to be around 15 million, will gain access to the supplier’s portfolio of igaming titles, such as Temple Tumble, Snake Arena, and Money Train 2.
“It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base, and consistently have such a huge impact in the market through innovation and a high-quality offering,” Nadiya Attard, CCO at Relax Gaming, noted.
“Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”
Alongside the integration of Relax’s in-house games, content from the supplier’s 50-plus hand-picked aggregated partners through its Powered By Relax and Silver Bullet partnership programmes will also become available to Lottoland.
The deal is set to “significantly boost” Relax’s exposure across key jurisdictions, with the Gibraltar-based Lottoland active in 15 markets, several of which are set to be high-priority markets for both partners.
Nigel Birrell, CEO of Lottoland, added: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product.
“Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”
