ollowing a pilot period in Scotland, GambleAware has invested £2.5m into its gambling harms prevention programme, expanding the charity’s Gambling Education Hubs across England and Wales.

Bally’s Corporation has established an official committee that will oversee further development of the company’s long-term environmental, social and governance strategy. 

Formed by the Board of Directors to lead its EGG initiatives, Robeson Reeves, President Interactive, will chair the committee that will also include Soo Kim, Chair of the Board, Lee Fenton, Bally’s CEO, and Wanda Y Wilson, an independent director of Bally’s since 2019. 

“Bally’s is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate, and providing transparency to our investors and other stakeholders on ESG topics,” Reeves stated. 

“Our recent accomplishments represent the first, important steps towards achieving this goal, and I look forward to providing updates as additional progress is made.”

The ESG Committee will be responsible for continuing to formulate ESG strategies and goals, identify and evaluate risks and impacts, and oversee ESG practices at Bally’s.

In addition, Bally’s recently completed a company-wide sustainability audit, which the firm stated will shape its long-term strategy. 

As part of this, Bally’s stated it is preparing this quarter to publish its Sustainability Accounting Standards Board metrics for fiscal year 2021. Beginning next quarter, Bally’s will begin reporting under the UN Social Development Goals framework.

In addition to the above, Bally’s has also enhanced its responsible gaming platform, attaining the highest rating under GamCare’s Safer Gambling Standard, and launching the “Game in Good Hands” initiative. 

Bally’s also committed, as part of its ongoing support for local and national non-profit organisations, to increase funding of the Bally’s Foundation, which donated more than $3m in 2021 to programmes aimed at curing mental health disease.