“Another milestone achievement” has been heavily praised by Bragg Gaming Group, after the igaming supplier gained a licence from the Alcohol and Gaming Commission of Ontario.

This will permit the group to supply local igaming and sports betting operators with its player account management platform, online casino content and managed services, when the market opens on April 4.

Having already taken steps to ensure the regulatory compliance of its technology and content, the company is now able to partner with igaming operators to introduce Bragg’s suite of titles from its in-house studios, as well as exclusive content from third-party content partners, to local players in the Canadian province when the market opens.

Next month will see Ontario become the first province in Canada, where local lotteries traditionally have held a monopoly of the country’s gaming sector, to introduce such a licensing system.

The combined igaming and online sports betting market is estimated at over $2bn during this year, according to H2 Gambling Capital, with it largely expected that Onatrio will become a key region across North America.

Chris Looney, Chief Commercial Officer at Bragg, explained: “This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.

“Ontario is where we call home, so we are very excited for the opening of the regulated igaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. 

“Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and US and international-based operators with both land-based and online backgrounds.”

In January, the launch date for Ontario’s regulated igaming market was given a revised opening date of April 4, after originally being expected to be operational in December, 2021.