Playson continues to go ‘from strength to strength’ via Betclic integration

Playson has enhanced its European standing as the casino software developer inks a partnership with Betclic Group

Under the terms of the deal, the brands will directly integrate Playson’s suite of slot games, which includes titles Rise of Egypt Deluxe, Pearl Beauty: Hold and Win, and Buffalo Power: Hold and Win.

“We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognised brand names,” explained Blanka Homor, Sales Director at Playson. 

“With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.”

With operations in Malta, Portugal, Poland, Sweden and Italy, the company’s multi-brand portfolio includes Betclic and Expekt. 

The operator group will also gain access to the provider’s retention-enhancing suite of integration-free engagement tools, including network jackpots, tournaments, feature triggers and free spins.

François Dogon, Casino Manager at Betclic Group, added: “Betclic Group is always driven by the customer centric approach, and we are delighted to integrate the supplier’s world class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.

“With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.”