Hard Rock

Hard Rock has deployed Quick Custom Intelligence‘s Unified Gaming Platform at the group’s Rockford, Illinois, venue, with its team having been trained and actively utilise the tool.

The platform aligns player development, marketing and gaming with real-time operational tools developed for the gaming and hospitality industries.

This data-driven software is designed to enable quick, informed decisions, and assist casinos in efforts to optimise resources and profits, manage marketing campaigns and increase customer loyalty.  

QCI has installed its software in over 50 casino resorts in North America, as well as over 3,000 locations worldwide, the operators of which are said to manage more than $10bn in annual gross gaming revenue.

Dr Ralph Thomas, CEO of QCI, stated: “This deployment has shown how important it is to have the right tooling even in the very early stages of a new property. 

“Using the QCI Host Platform the Rockford team has been able to immediately connect with their high-value guests in real time. With over 1,000 users of the QCI Host product in a wide variety of property sizes, we are proud of how our proven product has met the dynamic needs of the Hard Rock Casino Rockford.”

Hard Rock debuted a temporary casino establishment in Rockford during November 2021, with its permanent facility subsequently gaining a 4-0 Illinois Gaming Board vote to receive a licence last month. 

However, “Hard Rock Casino Rockford cannot commence construction on or begin gaming at the proposed facility without first submitting the required disclosures and receiving the request and receiving the appropriate IGB approval,” the gaming board said. Under the license, the operator has 2 years to finalise construction.

The $310m casino project will feature 64,000 feet of gaming space, a variety of dining options, and a Hard Rock Live entertainment venue, as well as creating 1,200 permanent jobs and another 1,000 during construction, and a minimum annual payment of $7m to the City of Rockford in gaming.

This comes after Governor JB Pritzker signed a gaming expansion bill into law on June 28, 2019, allowing a casino to be built in six areas in Illinois, including Rockford.

“When we were looking for a tool that truly covers all the important aspects of player development, we needed to look no further than QCI,” commented Tim Schipper, the Director of Player Development Hard Rock Casino Rockford.    

“QCI provides true transparency into hosts’ efforts to drive business. However, most impressive was the tech support and ease of configuration of the platform specific to our market.”

Adding that QCI is a “powerful, long-term solution for player development departments in the gaming industry and that QCI Host has been built by gaming industry experts for gaming industry executives.”