Bragg Gaming secures ‘milestone’ Italian entry alongside Microgame

Bragg Gaming Group has heaped praise on “another watershed moment,” after agreeing to enter “one of Europe’s largest and most established online markets” alongside Microgame.

This has seen the group’s Oryx Gaming entity agree to distribute its content with Italy-based gaming platform Microgame, which Bragg underscores will enable it to reach “numerous local operators in the country”.

Under the terms of what Bragg calls a “milestone partnership,” Egyptian Magic, the debut title from Bragg’s recently launched Atomic Slot Lab studio, will feature in the selection of games made available to local players. 

Furthermore, an initial selection of titles from Oryx’s exclusive content portfolio will go live via Microgame, with more games set to follow. Initial exclusive content titles will include Respins of Amun-Re, Golden Nights and Royal Seven.

Marco Castaldo, CEO at Microgame, said: “Our goal is to bring first-class entertainment to our players and with Oryx content’s proven popularity, we are thrilled to be the first partner to introduce it in Italy.”

This becomes the latest strand of Bragg’s European expansion, with the group’s Italian development following recent launches across what the company says were “launches in several key territories,” including the UK, Netherlands, Greece, Czech Republic, Germany and Switzerland.

Chris Looney, Chief Commercial Officer at Bragg, said: “This agreement that will see us enter Italy, the second biggest online market in Europe, is another watershed moment for us and comes several months after we took our content live in the UK, Europe’s largest igaming market, underlining our commitment to expand in large and established regulated markets.

“Our partnering with Microgame, Italy’s largest B2B provider, gives us access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. It’s an exciting time for Bragg as we continue our growth trajectory in new markets with more expansion still to come.”