Bulgarian depth added for Pragmatic Play alongside Palms Bet

7777 gaming has formed an alliance with Bulgarian online operator, Sesame, in a deal that has launched more than 60 of its titles onto the latter’s platform.

Pragmatic Play has praised “an important step” in its ongoing growth strategy, after broadening its footprint across the Bulgarian market alongside online casino and sports betting operator Palms Bet.

Under the terms of the long-term agreement, Pragmatic Play will deliver its suite of games to Palms Bet, which has been operating in the Bulgarian market since 2014, included titles such as Madame Destiny Megaways and Gates of Olympus, as well as its collection of live casino offerings including baccarat and roulette.

Lachazer Petrov, CEO at Palms Bet, said: “We are always looking to expand our existing offering with proven titles that deliver authentic entertainment, so being granted access to Pragmatic Play’s slot and live casino collections is a real win for us and our players.” 

The latest deal sees the continuation of Pragmatic Play’s expansion across European markets, following recent deals with brands such as Topsport and Enlabs, which have enabled it to bolster its foothold across Europe’s Baltic and Nordic regions.  

Most recently, Pragmatic Play has rolled-out alliances with Napoleon Sports and Casino, 888casino, Crystalbet, MaxBet, Super 7, and Admiral Casino. 

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: “We are excited to broaden our footprint in a promising market like Bulgaria with Palms Bet and look forward to working together to offer local users truly engaging casino experiences. 

“Our drive into this region is an important step for us in terms of our growth strategy for the year ahead, and we look forward to establishing a fruitful relationship with the team.”