Esa aids Danish cross-sell capabilities following fresh certification

Esa Gaming has continued its European expansion as the firm bolsters its suite of content offerings within the Danish market. 

Gaining certification to launch its portfolio within Denmark, licensees in the country will now be granted access to Esa’s EasySwipe titles, which the company states will increase the opportunity for operators to engage, cross-sell and convert from sportsbook to casino. 

“We have had a fantastic start to the year, adding new games to our portfolio and boosting our presence in several markets,” Zorica Smallwood, Director at Esa Gaming, noted. 

“Through this certification we will be able to partner with Danish operators and introduce local players to our innovative content which offers lightweight design and easy game-play that enables operators to create a new vertical without impacting the sports betting experience.”

Esa Gaming’s catalogue of titles currently includes seven games, with more set to follow from its roadmap throughout 2022. Moreover, the company has stated that its EasySwipe titles have converted 20 per cent of sports players and witnessed increased screen time by roughly five per cent, along with aiding boost sports revenue by three per cent. 

The latest market entry has followed on from Esa’s increased global activity over the last 12 months, which has seen the company enter numerous regulated spaces including Greece, Romania, Portugal and Sweden, while also cementing its presence in Italy, and Colombia.