Goat Interactive opts for Optimove as marketing solutions partner

Goat Interactive is seeking to “super charge our operators’ CRM marketing capabilities,” after the online betting and gaming operator partnered with Optimove.

The partnership will see the former look to seamlessly orchestrate customer communications and personalisation across multiple channels via Optimove’s AI-mapped CRM journeys.

This sees operators gain the ability to arrange real-time and scheduled interactions in a bid to maximise player lifetime value, and measure the incremental impact of each user exchange.

Furthermore, through the Optimove marketing hub, Goat Interactive will also the ability to create and maintain a single, 360-degree customer view, as it looks to ensure a personalised experience is enjoyed by its customer base.

“We’re excited to be selected by Goat Interactive as their CRM Marketing solution,” commented Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the igaming space. 

“The only way to perfect that approach is gaining the ability to orchestrate personalisation at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping Goat Interactive use these capabilities as a growth driver for the business.”

Goat Interactive, which focuses on the African market, counts Premier Bet and Premier Vegas as its core B2C brands. It also works to support the promotion of other brands in Africa, including Guinee Games in Guinea and Mercury International in Sierra Leone

“We’re delighted to partner up with Optimove to super-charge our operators’ CRM marketing capabilities,” explained Rich Lee, Director of Online Marketing and Sales at Goat Interactive. 

“The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. 

“Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving customer lifetime value and the overall bottom line.”