ORYX and Casumo strengthen ongoing partnership via UK launch

Rank Group Plc has praised the UK Government's White Paper on gambling legislation, stating that the long-awaited review has reached the objective of striking the right balance between “consumer freedoms and choice on the one hand, and protection from harm on the other.”

ORYX Gaming has strengthened its UK presence as the Bragg Gaming Group subsidiary teams-up with Casumo to launch its igaming content.

The collaboration between the two will witness an initial selection of titles from ORYX’s exclusive content catalogue go live with the casino operator, with additional titles, such as Atomic Slot Lab, set to be introduced on a “regular basis”.

“We continue to consistently grow our presence in the UK where our games have quickly become fan favourites following our debut in this market in January,” commented Chris Looney, Chief Commercial Officer at Bragg.

“Extending and strengthening our relationship with Casumo to now include the UK is a great achievement for us as the Casumo brand is trusted across a wide local customer base that we will now be able to introduce our games to.”

The partnership with Casumo marks ORYX’s fourth UK link-up in as many months, with the company lauding the latest move as a “testament to the player appeal of its content” within the country.

Moreover, the agreement with Casumo is an extension of an existing deal between the two entities that saw ORYX launch its portfolio with the operator’s Spanish-based brand last year. 

Josefine Hellström, Head of Casino at Casumo, said: “We are excited to further expand our partnership with ORYX into new territories and finally be able to offer our UK players the thrill of ORYX content distribution. 

“ORYX has a fantastic content library with games that offer great entertainment to our players by adding unique features, themes and mechanics to our portfolio.”