Pragmatic Play has solidified its South African foothold as the igaming provider enhances its market presence via its partnership with operator Goldrush.
As part of the agreement, the deal will allow Goldrush.co.za access to the supplier’s catalogue of igaming products, such as Mustang Gold, Master Joker, Aztec Treasure, alongside a number of table games.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands on and maintains our overall trajectory.”
Moreover, the partnership is said to boost the operator’s brand exposure via titles such as Pragmatic’s live casino title Sweet Bonanza CandyLand, Wolf Gold, and Gates of Olympus.
“Pragmatic Play is a household name in the industry and our shared vision bodes well, so the agreement was an easy and natural decision for us to make,” explained Mergan Naidoo, Goldrush CEO. “Our template for excellence will help ensure that our new offering makes a significant impact in our sector.
“It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship.”
Adding to the thoughts of Naidoo, Goldrush’s Managing Director, Dwain Powell, added: “Welcoming Pragmatic Play onboard is a proud moment for our company, as it allows us to offer our customers only the best in live casino and slots that are hugely popular globally.
“It ensures notably increased value for players who can now expect a modern, rewarding, entertaining and world-class product.”