Penn National and USI combine to strength North American operations

Seminole Hard Rock has named Tracy Bradford as its be President to manage and operate its support services, customer care and aviation.

Penn National Gaming and US Integrity have linked to strengthen operations for both companies across the US and Canadian regulated markets. 

Under the terms of the deal, USI will supply its integrity monitoring services, via its proprietary dashboard, to Penn National. Moreover, the firm will also provide Penn with analysis across various data sets to proactively identify irregular content-evel officiating and wagering patterns. 

Matthew Holt, USI’s CEO & Co-Founder, explained: “US Integrity is proud to partner with Penn National and assist as they grow their brands across the US and Canadian regulated sports wagering markets.

“USI’s mission is to provide conflict-free, best in class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Penn National; all our partners are committed to the highest integrity standards, and they are no exception. 

“These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

Adding to the thoughts of Holt, Chris Soriano, Chief Compliance Officer of Penn National, lauded the collaboration, stating USI “play a pivotal role” in combating suspicious wagering. 

He concluded: “We are excited to be working with US Integrity as we continue to expand our industry leading brands Barstool Sportsbook and theScore Bet across the regulated US and Canadian markets.

“USI’s commitment to maintaining integrity as well as their proactive approach will play a pivotal role in detecting and sharing any potentially suspicious wagering activity.”

USI’s team up with Penn follows closely from its partnership with PointsBet which saw its solutions launch with the brand in Canada, representing its maiden client outside of the regulated US market. 

Furthermore, Penn recently lauded its myheroes programme stating its properties “embraced” the initiative, with the casino operator claiming it has “made it such a success”. 

Initially launched last year in celebration of Armed Forces Day 2021, myheroes, which has surpassed the enrollment of 100,000 members, is designed to honour active-duty military, veterans and first responders.