Design Works Gaming is leading the way across North America’s new game rankings, with Light & Wonder holding on the top spot on an overall basis in the latest quarterly ‘Eilers-Fantini Online Game Performance Data Insight Report’.
The former sees its Break the Bounty and Piggy Payouts Bank Buster secure the top spots in the new game rankings, as well as being the sole placings in the instant win/keno & bingo breakdown.
Rounding off the top three is ReelPlay’s 1,000 Wonders 10k Ways, a title which also stands over Space Invaders by Inspired Entertainment and Ainsworth’s Rise of the Dragon in the rankings of the latest slots entrants – which filters games tracked in the OGPD in the past 180 days.
However, when including those games that have been on the market for a longer period of time, L&W’s 88 Fortunes leads the way and beats Break the Bounty and International Game Technology’s Blackjack into second and third.
‘Game Rank History – Slots’ sees Bonanza by Evolution’s Big Time Gaming and DWG’s Flipping Rich secure the silver and bronze medals behind the aforementioned L&W offering.
“As our online casino coverage grows we will continue to add additional insights into supplier and theme performance,” explained Rick Eckert, managing director of slot performance and analytics at Eilers & Krejcik Gaming.
“The area of focus this quarter has been segmenting newly released games from games that have been in the market longer than 180 days.”
“These new segmentations allow operators to easily identify newly released content and make quicker decisions to add these emerging games to their sites.
“In addition to the added benefit to operators, supplier can now easily benchmark the games they release against their competitors.
“As we remove older games in the OGPD from the newly released content we observe the smaller suppliers moving up the rankings, as proven performers like Light & Wonder’s 88 Fortunes and Evolutions Bonanza are removed.
“Here, Design Works Gaming takes the top two ranks with Break the Bounty and Piggy Payouts Bank Buster, followed by ReelPlay’s 10,000 Wonders 10k Ways, Inspired’s Space Invaders, and Ainsworth’s Rise of the Dragon rounding out the top 10 overall NEW games.”
The OGPD dashboard uses a fair share analysis in its inspection, which compares the percent of total games, or positions, against the percent of total theoretical revenue generated from those games.
“A positive fair share is when the percent of total theoretical revenue generated exceeds the percent of total games, while a negative fair share is the inverse,” it is stated.
Slots and instant win are reported as coming out as negative due to accounting for 89.4 per cent and one per cent of all games, but tracking just 77.3 per cent 0.4 per cent of total theoretical revenue.
However, table games, live casino, and poker, which comprise 6.2 per cent, 1.6 per cent, and 1.3 per cent of games are reporting as accounting for 12.7 per cent, 8.1 per cent and 1.5 per cent of revenue.
Across all game categories, L&W comes out on top despite being in the negative with its percentage of revenue at 35 after being found to make-up 37.8 per cent of all games tracked.
This is ahead of Evolution (theo 25.6 per cent, games 19.9 per cent), IGT (theo 15.9 per cent, games 11.1 per cent), Everi (theo 5.4 per cent, games 4.4 per cent), and Digital Gaming Corporation (theo four per cent, games 1.7 per cent).
Elsewhere, the report also pinpoints a performance bin/hit rate dashboard which tracks all themes released by each supplier in the past 180 days and segments them by performance.
“Highlights this quarter include Design Works Gaming earning a 86 per cent hit rate as six of their seven newly released themes perform better than 2x, as well as AGS and ReelPlay with their respective lone releases performing greater than 2x,” it is added.
This latest analysis examined data from 28 online casino sites, across Connecticut, New Jersey, Pennsylvania, Michigan, and West Virginia, and grew to track 29,568 games to represent 57 per cent of the market.
If interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database reach out to Rick Eckert at [email protected].