Greentube expects that its latest commercial tie-up, inked alongside Flutter Entertainment’s PokerStars brand, represents the start of a “long and mutually successful partnership”.
It is hoped that this latest alliance, which follows a string of agreements being inked by the Novomatic interactive division across Europe, North America, Africa and Latin America, will bring expansion across an array of regulated jurisdictions.
The launch has initially taken place in Italy, which is to be followed by other markets on the continent including the UK, Denmark, Spain, Greece and Romania.
Under the terms of the deal, a selection of the supplier’s titles are now available to PokerStars’ Italian customers, including Book of Ra, Dolphin’s Pearl deluxe and Lucky Lady’s Charm.
David Bolas, Commercial Director at Greentube UK, said: “This is our first market launch with PokerStars and it’s a thrill to be able to announce our debut with one of the biggest names in the igaming world.
“Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership.”