Zeal has strengthened its safer gambling capabilities through a collaboration with Mindway AI.
The cooperation with the Danish company, originating from Aarhus University, involves the use of artificial intelligence to identify gamblers potentially at risk of gambling addiction by utilising Mindway’s GameScanner.
Helmut Becker, CEO of Zeal, stated: “As a provider of online lotteries, the protection of our players and the prevention of gambling addiction are a top priority. For this reason, it is of utmost importance for us to apply proven technologies and methods to protect players, regardless of legal requirements.
“We are proud to have found a partner in Mindway AI that has specialised in gambling risk detection and incorporates scientific aspects such as neuroscience and psychology into its product development, in addition to innovative technologies such as AI.
“We are pleased to be able to offer our players an improved, even safer gaming experience with the use of GameScanner.”
Via this cooperation, Zeal is said to further improve its level of player protection and compliance in the firm’s services. Said to be based on “scientific findings and algorithms”, the GameScanner system automatically detects gamblers at risk of gambling addiction at an early stage.
Moreover, the fully automated GameScanner is said to work like a virtual psychologist that can be applied to all types of gambling.
“Although lottery products have a low potential for addiction, it is essential to reduce possible risks and to monitor and protect at-risk gamblers,” explained Rasmus Kjaergaard, CEO of Mindway AI.
““We are pleased that Zeal trusts our GameScanner and hereby the first AI-based virtual psychologist specifically designed to detect at-risk gamers. Together, we are thus forming an alliance to improve gambling safety.”
