Fair Play is bolstering ORYX Gaming’s presence in the emerging Dutch market after signing a deal that will see the local operator distribute the igaming provider’s content in the region.
Under the terms of the deal, games from the Bragg Gaming Group subsidiary’s RGS partners, as well as content from its in-house studios, have become available to Fair Play’s customers, including the recently launched Atomic Slot Lab.
Pascal Janshen, Business Development Manager at Fair Play, remarked: “Bragg’s games are of high quality, offering a great blend of entertainment and engagement.
“We know their portfolio is performing well in the Netherlands and we are thrilled to now be able to provide our players with their proven titles and further enhance the gaming experience that our customers have come to expect when entering our online casino.”
Lauded as “a well-established brand” in the Netherlands, Fair Play has operated casinos and slot machine arcades in the country for more than 35 years. The operator’s online site went live as the Dutch market opened last year and features a range of content tailored for a local audience.
Highlighting the potential for future growth, recent figures published by the Dutch regulator showed GGR for the igaming sector was worth over $200m (€185m) in the fourth quarter of 2021.
“Dutch igaming has been outperforming our expectations and in a short space of time we have established ourselves as a major platform and content supplier in the region,” added Chris Looney, Chief Commercial Officer at Bragg.
“Partnering with a prominent operator like Fair Play further cements our position and we look forward to working with a company of their stature and history as we introduce their players to our content.”
The development marks the latest in a string of deals that Bragg has signed in the jurisdiction, which is said to now represent the company’s top market.