Image: Shutterstock

Golden Crown Casino has become the latest group to align with Softswiss for the use of the group’s jackpot solution as the brand eyes an uptick in player activity. 

Under the terms of the new deal, the online casino, which operates under a Curacao licence, will launch its first jackpot campaign titled Golden Crown Jackpots, which Softswiss noted will help boost bettor engagement. This will comprise three progressive levels: mini, middle and grand.

“We are happy to partner with the Jackpot Aggregator because we believe that the connection of this solution will make the player experience more exciting and varied,” a Golden Crown Casino spokesperson said.

“As a result, it will help to increase trust and loyalty towards the brand. Such campaigns are very popular in land-based casinos, and we are sure that players will also appreciate the online casino jackpot system.”

In May, the SOFTSWISS Jackpot Aggregator launched a global campaign across MGA-licensed brands. At the time of the launch, strengthening customer experience and player loyalty around the world were set as the key strategic goals.

“The Jackpot Aggregator is an innovative solution, and we see strong interest in our expertise from igaming brands, whether it’s online casino projects, game providers, or game aggregators,” noted Aliaksei Douhin, Product Manager at Softswiss Jackpot Aggregator.

“Our key target is to expand the number of clients we cover over the current year. Adding each new project to our family is always a pleasure, and we are happy to welcome Golden Crown Casino.”