PlayOJO has launched its new global advertising campaign – Madame OJO in the UK on TV and digital. 

The campaign from the SkillOnNet powered online casino brand aims to drive awareness of PlayOJO’s casino and bingo products and was developed by creative agency McCann Demand

“PlayOJO is a destination – a place where players come to have fun, be entertained and hopefully win some money,” commented Peter Bennett, Global Head of Brand for PlayOJO.

“We want PlayOJO to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love.

“This includes things like wagering free bonuses, having thousands of slots, live casino and bingo games, giving money back on every bet and having restriction-free winnings, and removing all the things that get in the way of them feeling good like fake bonuses, shifty small print and minimum withdrawals.

“We are really excited about the new creative platform and look forward to rolling it out across the markets and updating it on a regular basis to keep our messaging fresh.”

PlayOJO’s new advertisement campaign is based around Madam OJO, described as a “fabulous, larger-than-life character who embodies the positive ‘OJO feeling’”.

The campaign, which will be rolled out into other markets where PlayOJO operate – with Spain scheduled to be next – is the operator’s first since PlayOJO repositioned its global brand with a new logo and tagline – “feel the fun”.