US Integrity to assist MaximBet achieve North American ambitions

US Integrity has rolled-out what is lauded as a “comprehensive partnership” alongside MaximBet as the brand prepares a further launch of its services across regulated US and Canadian markets.

This will see the former maintain its recent momentum through the provision of integrity monitoring services via its proprietary dashboard. US Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating and wagering patterns.

MaximBet continues the tech monitoring group’s push across the North American landscape, with US Integrity also recently adding Desert Diamond Casinos & Entertainment and Rush Street Interactive to its network.

“US Integrity is proud to partner with MaximBet and assist as they grow their brand across the US and Canadian regulated sports wagering market,” said Matthew Holt, US Integrity’s CEO & co-founder. 

“US Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at MaximBet. 

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”

MaximBet, which launched in Colorado late last year, adds that it boasts market access agreements to expand “to multiple jurisdictions” throughout the US and Ontario over the next several years. 

Owned and operated by Carousel Group, the brand recently welcomed Nicki Minaj as investor, advisor to the board of directors and global ambassador.

“The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated US and Canadian market,” says Trish Wheaton, Director of Compliance at MaximBet. 

“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”