Playtech and 888 have teamed-up in a collaboration that both assert forms a part of each companies’ strategic expansion into the US market.
Under the terms of the agreement, Playtech is to take its live casino and slots offerings live alongside 888casino, which forms one of the brands in the 888 network alongside William Hill, Mr Green and SI Sportsbook.
Howard Mittman, President of 888 US, added: “We are pleased to expand our partnership with Playtech and offer its unique live casino and RNG content to players of 888casino in the US.
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”
The partnership with initially see launch commence within the Garden State, with it said that additional regions will follow New Jersey’s lead in the coming weeks and months,
“I am thrilled that our trusted partners, 888, have chosen to take our live casino and RNG games across multiple states, marking another exciting step in our expansion in the US,” stated Shimon Akad, Playtech Chief Operating Officer.
“Live casino is Playtech’s newest proposition to the US market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its US audience and we look forward to continuing this successful partnership with a market-leading operator.”
