Duelbits has suggested that “we felt it was the right time to give the brand the visibility it deserved” after securing a partnership with Aston Villa.

This will see the crypto casino and sportsbook, which was launched two years ago, become the official European betting partner of the Villa Park-based outfit for the current Premier League season.

Nicola Ibbetson, Chief Commercial Officer at Aston Villa said: “We are pleased to welcome Duelbits to our family of Partners.

“It was clear from our first conversations that their ambition to challenge and to grow matches our own. We look forward to working together this season.”

Under the terms of the agreement, Duelbits’ branding will be visible pitch-side via LED boards during domestic home games as the brand aims to secure “major exposure” in a bid to satisfy its global ambitions.

“Duelbits is made by individuals passionate about sports and casino games,” explained Marco Pinnisi, Chief Marketing Officer at Duelbits. 

“We launched our sportsbook in late December 2021 with the product being completely developed in-house by a team of leading industry experts.

“The deeply immersive and intuitive product is made for both new as well as experienced sportsbook players. Duelbits aims to continually develop a strong sportsbook that can be compared to leading bookmakers in the market.

“We felt it was the right time to give the brand the visibility it deserved and we couldn’t see a better way than sponsoring one of the most well-known Premier League clubs. This partnership underlines Duelbits’ desire to work with the most prestigious sports brands.

“Whilst we are a young brand, we wanted to be associated with a historical club, creating a great mixture between heritage and new generation sportsbook. We are extremely excited and honoured to support such a legendary club, and we are sure this great mixture will be particularly engaging for our users and Aston Villa fans.”